CREATIVE
CREATIVE
Half the world gets a period. So, why is it still so hard for some people to even say that word?
We wanted to help end the stigma surrounding ‘the word’ by saying it as much as we possibly could in our latest campaign for The Period Purse.
Poster or a Tampon?
To bring awareness to the kind of uncomfortable choices impoverished women have to make when they can’t afford a tampon, we worked together with the Period Purse to create a series of posters with tearable tabs that asked passersby ‘what would it take to see this poster as a tampon?’